AI engineering glossary · AI ethics law product
What is purpose limitation?
Purpose limitation: The principle that personal data may be used only for the specific purposes for which it was collected and disclosed, not silently repurposed. For AI teams it raises the question of whether data collected for one service can be reused to train a model.
Purpose limitation: an example
Contact details given to receive order updates cannot simply be reused to build a marketing prediction model without a valid basis.
Related terms
- Data minimization
- Consent
- Lawful basis
- Storage limitation
More AI ethics law product terms
- Re-identification
- Representation bias
- Responsible AI
- Retention rate
- Right of access
- Right to erasure
- Right to explanation
- Saliency map
Where you learn it
Purpose limitation is part of the AI Engineering Program, which teaches it with notes, a hands-on lab and an exam. The first lesson is free.