AI engineering glossary · AI ethics law product
What is activation rate?
Activation rate: The percentage of new users who reach the first moment of real value in a product, such as completing a first successful task. It shows whether onboarding works, and is often a leading indicator of retention.
Activation rate: an example
Of 1,000 new sign-ups to an AI writing tool, 400 generate and export a document in their first week, an activation rate of 40%.
Related terms
More AI ethics law product terms
- AI audit
- AI governance
- AI incident
- AI Incident Database
- AI risk assessment
- Algorithmic bias
- Algorithmic impact assessment
- Algorithmic recourse
Where you learn it
Activation rate is part of the AI Engineering Program, which teaches it with notes, a hands-on lab and an exam. The first lesson is free.