AI engineering glossary · Time series recsys
What is conversion rate?
Conversion rate: The share of users who complete a desired action such as purchase or sign-up after seeing or clicking an item. Formula: conversion rate = conversions / visitors (or clicks). It is a deeper business signal than clicks but rarer and delayed.
Conversion rate: an example
60 purchases from 2,000 clicks is a conversion rate of 3 percent.
Related terms
More Time series recsys terms
- Correlogram
- Counterfactual evaluation
- Croston's method
- Cyclical component
- DeepAR
- DeepFM
- Differencing
- Direct forecasting
Where you learn it
Conversion rate is part of the AI Engineering Program, which teaches it with notes, a hands-on lab and an exam. The first lesson is free.